Linktree gives you a link for all of your links
A business with a modern online presence will likely have more than one link that represents what they do. Businesses currently operating will likely have a website, a few different social media accounts on different social media platforms, a feature article in a local newspaper and an appearance on a local YouTuber’s local business tour vlog that all represent your business in different ways, still featuring your business. All of these links exist separately online and you may only list your website in a social media bio. Linktree is a service that solves for this problem, as it gives you a single www. link that will direct someone to any number of different places your business might appear online.
More specifically, Linktree gives you a homepage online where you can list various links that you want to point to. You can also collect donations, embed streaming service pages and sell products on this webpage. You get a customizable www.linktr.ee/[example] link that directs to a simple webpage that lists these content vertically in an easy to use menu. You will be able to change the order of this list, and enable and disable buttons in real time from Linktree’s website. You also get analytics on the links so that you know what’s performing and what doesn’t need to be listed.
If you only have a website and an Instagram page, you can still get benefit from Linktree because you can link to different pages on your website. You can link to a specific campaign that you’re running, link to your shop, link to a list of bestsellers and also link to a page that lets people subscribe to your newsletter.
If you’re an artist or musician and don’t even have a website yourself, Linktree can still be helpful to you because you can either link to your music on different streaming services while linking to an online store where people can buy your latest concert tickets and merch; or link to your latest appearances at a local gallery, link to your newsletter and link to a local boutique that sells a collaboration that you made with them. You just have to have links to point to that are relevant to what you do.
Linking out to several different sources that represent your business, brand or organization gives your customers, donors or patrons more of what you do to engage with. Instead of linking to just your website’s homepage, you can now optimize your social media profiles to be a central hub for all of your work online. Instead of hoping that whoever clicks on your link ends up where you want them to, you can refer them to several different places that you operate, potentially driving an increase in sale or desired outcomes.
This is a simple trick that can have an immediate, and potentially outsized benefit. Linktree isn’t limited to just a social media bio use case, you can use it in your posting online, essentially becoming a supercharged link shortener like bit.ly. Put your Linktree link in your social media posting, and now each post becomes a directory for everything that you do online, curated by you. Businesses, nonprofits, festivals, really anyone can benefit from using Linktree or a similar service. What are 3-5 links that you would want to use for your business?
