The recent launch of Michaels handmade marketplace may be a strategic move following its acquisition by Apollo Global Management on March 3, 2021, for $3.3 billion. This alliance likely provided Michaels with additional resources and strategic insights to venture into new realms like online marketplaces for handcrafted goods. The marketplace aims to bridge the gap between artisans and consumers, fueled by the substantial backing from Apollo.

With a user-friendly interface and SEO-optimized framework, this platform not only caters to the growing demand for unique crafts but also supports local artisans in showcasing their work to a broader audience. Moreover, the initiative to host community workshops and events suggests a long-term vision for creating a hub of creativity and learning.

This venture reflects a synergistic effort between Michaels longstanding reputation in the arts and crafts domain and Apollo Global Management’s financial and strategic support. Through this, Michaels diversifies its offerings and reinforces its commitment to nurturing the creative community, potentially setting a new industry standard.