What are Amazon Ads?
When you search for something on Amazon.com, unless you’re looking for it, you may miss noticing the results that are sponsored, or seeing the well placed ads throughout the website. These sponsored results are ads that are paid for by brands to get their products higher in search results. The ads are pay-per-click, meaning the merchants only pay whenever a potential customer clicks through to the product page, and very cost effective.
If you sell a product on Amazon and don’t use Amazon Ads yet, this may seem too good to be true. Since Amazon is a shopping platform, customers are already usually searching when they want to buy something (as opposed to a social media app or game). According to Amazon, “our analysis of survey responses shows that 31% of customers who spent 10 minutes or more on product pages ended up purchasing a product within the category, with 14% of customers purchasing on Amazon and 17% purchasing off Amazon.” Because people who are searching on Amazon are generally going to buy something, being able to pay-per-click for showing up at the top of search results can be very valuable.
Amazon Ads is also not just for the biggest brands selling on Amazon. “Choose the budget that's right for your business. You decide how much you want to spend, and just $10 USD a day can help increase sales,” explains Amazon. Continuing, “create and launch a campaign in as little as 5 minutes. Our ads are designed for everyone, meaning you don't need to have any advertising experience to launch a campaign. We’ll provide performance insights and reporting before and after campaigns, too.”
Advertising on Amazon is simple. You can create an ad using the product page you already have, and you can start and stop the campaign whenever you want. Set the budget, and add more if you see positive results. If you aren’t happy with the ad’s performance, stop the ad right away or decrease the budget.
Launching a product? Amazon Ads can be a way to get your product into potential customers’ searches on day one. Try the recommended minimum ad spend and see how much of a boost that gives your current sales. If you have a best seller already, why not extend its success and potentially raise the sales of your other products as well? Amazon Ads are an efficient pay-per-click way to get your product on Amazon higher in search results. As Amazon is a search engine for shopping, that bump to the top of the results page can really translate into an increase in sales.
