Try Canva to design simple graphics and videos

Learning Photoshop, Illustrator or any other Adobe creative software program can be a daunting task when all you want to do is create simple graphics for your small business or nonprofit’s social media page. To make a basic announcement post or to populate your Instagram grid with graphics that represent your brand, you may just want to spend the minimum amount of time and effort possible, so that you can get back to what you do otherwise. Thankfully, Canva exists just for this. While you certainly can create professional grade visuals with Canva and Canva Pro, it is also more than possible to get what you need done in less than 10 minutes.

From Canva’s about page, “launched in 2013, Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.”

Accessible from a web browser or smartphone app, Canva is maybe the simplest way to get something designed, saved, and ready to publish. With post templates, you can create an Instagram square post that announces a new product with just a few clicks. All you need is a free account and an internet connection, and you can get started creating right away.

Canva’s product team keeps their customers’ use cases in mind, so if you want to create a Reel, there’s already a ready-made format for that piece of content. If you want to create a t-shirt design, Canva already has a starting point for you. Are you making a flyer or trifold leaflet? Canva can get you from concept to print in very little time. If you want to add clip art, Canva has a bank of free to use graphics elements (in addition to an expanded offering for Pro members).

Canva is also great for teams that work together on projects. With Canva’s collaboration tools, you can send a design to a team member for review, with that team member being able to make edits right from the Canva platform.

If you’re a small business owner that doesn’t have the budget to pay for a graphic designer or marketer, Canva is exactly what you need. You don’t need any downtime to learn how to use the platform, as usability is one of the core tenants of what makes Canva itself. Canva democratizes creativity as it is free to use, and simple to understand. With Canva, you can create professional looking graphics and videos almost in your sleep.