Email newsletters are a simple way to reach your customers
Newsletters are a great way to reach your customers directly. By emailing them directly, you can give business updates or promote specific campaigns, while linking back to your website or product and event pages. Newsletters bring your business to customers’ attention by meeting them where they are already. Most people have email, and a lot of those people get email on a phone that they might have with them often. A newsletter, sent regularly, can become a direct dispatch to your most engaged customers, where you can build brand identity and keep customers up to date.
As Nextdoor explains, “as a small business owner, you know every interaction you have with potential customers is one that counts. Sending regular newsletter campaigns is an effective way to cultivate long-term relationships that are essential to your business’ growth.” These emails give a higher resolution impression of your business than a single image posted to a social media website. With newsletters, you can go into detail about your business, and what makes it unique. Do you offer a selection that can’t be found anywhere else in your area? Showcase that within your newsletter and give in depth descriptions of what you sell.
Nextdoor continues, “aside from fostering quality, intentional communication, newsletters can also be well worth the time and marketing dollars spent on creating them. In fact, research conducted by Litmus showed that for each dollar spent on email marketing, brands saw an average of 42 dollars in return.” This means that for every dollar invested into email newsletters, a company can see up to a 42x return, or more, on their investment.
Email marketing is so cost effective because you can reach an unlimited amount of people per email sent. You are only limited by the amount of people on your mailing list. An email with several links back to product pages, or one with advertising embedded in it (with display ads, affiliate links, or paid content) can have a high conversion rate, as it is sent to people who have likely already bought something from your business.
Most website building platforms have built in tools to collect emails and send newsletters. Squarespace has tools to help you build a newsletter right on your website’s dashboard. Mailchimp is a pretty common tool that can plug into most website builders.
Your newsletter doesn’t have to be weekly, or even monthly. You can send a quarterly, or even year end, update, as long as you keep your newsletter consistent. If you feel that you can add more emails, then add more. If you notice that less people are opening your emails, then send less. Email marketing is a great way to communicate directly to your customer, in a way that can be much more in depth than through other channels.
